#KeepLondonMoving

Brilliant advertising is everywhere. When the Underground (a.k.a Tube) workers went on a day and a half planned strike this last Wednesday and Thursday, London shut down. I mean it. The entire city went absolutely mental and also became paralyzed at the same time. The strike is estimated to have cost the city millions of pounds in revenue and untold grief from daily commuters.

However, there was a bit of brilliance in terms of advertising. Particularly this Uber ad:

This came in my inbox after I had just waited three hours for a friend who lived only 30 minutes away via bus. Aptly timed, Uber. The company uses apps to connect their background-checked drivers with riders in need of transportation--much like a taxi (with whom they have beef), but far cheaper. However, Uber was using their business model and taking advantage of the chaotic transportation system on Thursday by upsurging their prices.

What I'm focused on is their ad. It's simple, clean, and makes an impact. Anyone in London on Thursday knows how important it was to Keep London Moving. So what did Uber do? They took the traditional underground logo, made it blue, and added their hashtag #KeepLondonMoving. As I've said, brilliant.

With the strike over and the workers' points made, it seems that no one really won during this transportation hiatus. Well, except maybe Uber. Well played.