molly esselstrom I writer
Allen Hall Advertising (AHA) is the student-run professional advertising agency at the University of Oregon's School of Journalism and Communication. Our account for the year was the New Venture Championship (NVC).
The New Venture Championship (NVC) is presented annually by the University of Oregon's Lundquist College of Business. It is the original six-round business competition for graduate students and has evolved into the premiere international entrepreneurial investment competition since it was founded in 1992. The 16 accepted teams have an opportunity to share their ventures and grow as both entrepreneurs and students.
WEBSITE:
EMAIL BLASTS:
The email blasts were used as a way in which to communicate information about NVC and garner MBA recruits for the competition, as well as invite judges to attend.
EVENT INVITATIONS:
Our use of "You're Invited" came from the "They're Coming" and "They're Here" copy in order to make people curious about NVC. "You're Invited. Come Invest" is intended to speak to business professionals and investors in order to make them aware of NVC and why they should attend.
BLOOMBURG BUSINESSWEEK:
Bloomberg Businessweek is a business magazine designed to inform those in the business world about latest trends, businesses, etc. We received 800 copies to attach the flap to, which we distributed to businesses around Portland, OR. Again, we used copy "They're Here" and alluded to investment with the "Expect History," "Expect Success," and "Expect Experience" sections.
OUTDOOR ADS:
BILLBOARDS, PDX, PORTLAND PEDDLE POWER, MAX TRAIN
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2015 PROGRAM:
The program was distributed to those attending the 2015 New Venture Championship April 9-11. The copy included event description, competitors/judges descriptions, success stories, and round information. "They're Here" is used as a final announcement at the end.
TEAM:
Account Manager: James Nead
Creative Director: Bianca Pallotta
Designer: Alison Martin
Copywriter: Molly Hover
Producers: Peter Ye & Dallas Carnahan
Media Planners: Gianna Graziano & Aimee Gregg
Strategists: Alex Weresh & Shannon Hartley