molly esselstrom I writer
Users of Hydro Flask work hard so they can play hard and need a product that represents this lifestyle in all its variations. This Bend-based brand is deeply imbued in the adventure lifestyle and their products reflect this. The Fill My Flask campaign would introduce users to the beer collection and other HF products.
TAGLINE: Experience Fresh
MOOD BOARD:
APP MOCKUP:
DELIVERABLE: STICKERS
RADIO AD:
PRINT AD:
The Fill My Flask app would launch before the campaign start in June and continue for future campaigns. The premise is to show users that Hydro Flask has a beer collection and invite them to collect stickers in a digital rewards program.
These stickers would be available at participating breweries/growler stations and correspond with the Fill My Flask app and rewards system. They play on the sticker culture in Hydro Flask users.
This radio ad (voiceover by Thomas Bivins) would play daily on local rock/pop stations one month leading up to the campaign. The stations would correspond with the cities that have participating breweries/growler stations and would continue interest in the Fill My Flask app and HF beer collection.
Before the campaign launch, this ad could run in local magazines such as Central Oregon Life and Style. The "Fill My Flask" app would launch immediately after and would target a younger demographic who may or may not already own a Hydro Flask and want to expand to their beer collection