molly esselstrom I writer
OUTDOOR:
PRODUCT REDESIGN:
APP:
PRINT AD:
TEAM:
Pirates are always on the quest for adventure. In participating grocery stores (i.e. Safeway), a vinyl decal pirate’s map on the floor would lead participants to the product in a fun and interactive way.
The PB bags are iconic and playful. We want to expand on this and introduce consumers to “Snack Like a Pirate” and what this means. The back of the bag would be redesigned to include this and could also stand alone as a poster near our installations.
The “Pirate’s Booty Adventure Quest” app is made for kids and the kid in all of us. It would allow players to become pirates, go on missions (collecting PB kernels), and earn badges that represent the brand (i.e. “Hook of Courage”).
The “Pirate’s Booty Adventure Quest” app is made for kids and the kid in all of us. It would allow players to become pirates, go on missions (collecting PB kernels), and earn badges that represent the brand (i.e. “Hook of Courage”).
Words in collaboration with Sarah Vella-Labrador
Design: Lorin Anderberg